Notice - due to COVID-19, please expect delays on shipping until restrictions are lifted

Principles of Marketing 17th Edition PDF

Principles of Marketing 17th Edition PDF

Regular price $5.00

Principles of Marketing 17th Edition by Gary Armstrong. Please note that this is the PDF version of the textbook.

Textbook Details:

Author: Gary Armstrong
Hardcover: 736 pages
Language: English
ISBN-10: 013449251X
ISBN-13: 978-0134492513

Textbook Description:

In a fast-changing, increasingly digital and social marketplace, it&;s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today&;s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Customer Reviews

Based on 1 review Write a review
Close (esc)

Popup

Use this popup to embed a mailing list sign up form. Alternatively use it as a simple call to action with a link to a product or a page.

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.

Shopping Cart

Your cart is currently empty.
Shop now